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The Mojo Factory |  2019

goodthoughts_club

ecothrift

Sweet

Sweet is a family owned and operated business specializing in handmade artisan chocolates. They approached me with a small budget and lifetime supply of beautiful chocolates in exchange for my help developing their brand messaging and visual personality. 
 
Once we got their ecommerce site launched, we decided to spend the remainder of the marketing budget on a single ad (for which I was the copywriter and designer), that ran on the Frameline Lesbian & Gay Film Festival web site.
 
While the campaign was tiny, I'm including it with these digital advertising samples because of it's provable success. It's a good example of the magic that happens when the right message is in the right place.
Logo & Tagline Development

Sweet

Make It Better

Display Ad on Frameline Website / CTR = 1.02%
(link took user to the Sweet home page)

Lonely,

depressed,

horny?

Make It Better