MONA, the Museum of Old and New Art, is a privately owned Museum in Tasmania, Australia and is known for its disruptive approach, irreverent collection and party atmosphere.

​

I'm lucky enough to know some folks in their PR department and was asked to help with the marketing of their summer art festival (in January!). They do edgy and beautiful work, so it was easy to do high-impact creative. I was the art director/designer and copywriter of a campaign for both their email and instagram audiences. Below are samples from the email executions.