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The Mojo Factory |  2019

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Beauty, anger, ennui, angst.

Hey, it's art festival time.

x

MONA

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Ready to get your brood on or rage against the machine? Even if you don't like art, MONA's summer art festival is the best party going. Adult beverage and festival tickets are on sale now, 

MONA SUMMER ART FESTIVAL 

January 16 - 20 / 10AM - 11PM

Buy Tickets

The Museum of Old and New Art   |   www.mofo.net.au  

photo: Tina Styles

MONA

MONA, the Museum of Old and New Art, is a privately owned Museum in Tasmania, Australia and is known for its disruptive approach, irreverent collection and party atmosphere.
I'm lucky enough to know some folks in their PR department and was asked to help with the marketing of their summer art festival (in January!). They do edgy and beautiful work, so it was easy to do high-impact creative. I was the art director/designer and copywriter of a campaign for both their email and instagram audiences. Below are samples from the email executions.
Email Campaign for Existing Membership

Beauty, anger, ennui, angst.

Hey, it's art festival time.

x

MONA

+

Ready to get your brood on or rage against the machine? Even if you don't like art, MONA's summer art festival is the best party going. Adult beverage and festival tickets are on sale now, 

MONA SUMMER ART FESTIVAL 

January 16 - 20 / 10AM - 11PM

Buy Tickets

The Museum of Old and New Art   |   www.mofo.net.au  

photo: Tina Styles

Art to stir your soul, music to stir your booty.

Ready to dance yourself crazy and make new friends in the mosh pit? Even if art makes your mind go numb, MONA's summer art festival is the best party going. Adult beverage and festival tickets are on sale now, 

x

MONA

+

Buy Tickets

MONA SUMMER ART FESTIVAL 

January 16 - 20 / 10AM - 11PM

The Museum of Old and New Art   |   www.mofo.net.au  

photo: Tina Styles