When Value Center renovated their seven California stores to support their environmental values, I was asked to help with their rebranding. In addition to recommending the new name, Ecothrift, and writing the tagline, "perfectly good stuff", I developed their new look and feel which was delivered in the form of a corporate style guide (and is applied to the creative below).
They also asked that I help with the launch advertising, which included an email campaign to their monthly newsletter subscribers. We conducted interviews of ecothrift's frequent shoppers and the consistent message we heard was a love of the hunt — the more crowded the shelves and racks, the better. That information pretty much designed our fun email campaign!
Email Campaign for Newsletter Subscribers

more stuff

open early

free coffee


perfectly good stuff


is reopening Tuesday,

May 6th! 

Mention this email and get 20% off all items!

7305 Greenback Lane

Citrus Heights, CA 95621

{916} 729.8474

Tues-Sun: 8AM-7PM

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The Mojo Factory |  2019