WE WANT CONCEPTS BY MONDAY
Deutsche Telecom Capital Partners, the investment group of T-Mobile, was opening an office in the Bay Area and needed a communications firm to help with their launch. They weren't happy with their previous firm and were panicking about the timeline. I was called in on a Friday to be creative director for the project — the client wanted a home page by Monday.
We started with a few big concepts but because there was no time to develop a strategy, the odds of totally missing the mark were high. I recommended we be clear rather than clever and rely on the heft of DTCP's resources. The straight-forward messaging was wrapped up in a bold, simple web design that leveraged the T-Mobile brand. I broke most of my rules developing the creative, but a lot of experience with VCs enabled me to make smart guesses on a crazy timeline. I'm happy to report that the website was successful and began the negotiations between DTCP and my client.
Deutsche Telecom Capital Partners
We invest in
We're coming to
Where we invest
Nothing can prepare you for the scale of things rising on the mobile internet, except maybe — us. We provide early and late-stage venture capital, middle-market private equity and investment banking advisory services. We operate as a bridge between Silicon Valley, Israel and Europe.
Our current Telco
Companies in our