WE WANT CONCEPTS BY MONDAY
Deutsche Telecom Capital Partners, the investment group of T-Mobile, was opening an office in the Bay Area and needed a communications firm to help with their launch. They weren't happy with their previous firm and were panicking about the timeline. I was called in on a Friday to be creative director for the project — the client wanted a home page by Monday.
We started with a few big concepts but because there was no time to develop a strategy, the odds of totally missing the mark were high. I recommended we be clear rather than clever and rely on the heft of DTCP's resources. The straight-forward messaging was wrapped up in a bold, simple web design that leveraged the T-Mobile brand. I broke most of my rules developing the creative, but a lot of experience with VCs enabled me to make smart guesses on a crazy timeline. I'm happy to report that the website was successful and began the negotiations between DTCP and my client.
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Nothing can prepare you for the scale of things rising on the mobile internet, except maybe — us. We provide early and late-stage venture capital, middle-market private equity and investment banking advisory services. We operate as a bridge between Silicon Valley, Israel and Europe.
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